Every March marks Dechox Month, a yearly initiative urging women aged 25–45 to abstain from consuming chocolate for the entire month. This nationwide challenge involves giving up anything containing cocoa for a duration of 31 days.

The Dechox campaign is spearheaded by the British Heart Foundation (BHF), with the goal of generating funds for life-saving heart initiatives. It is suggested that excessive chocolate consumption may contribute to weight gain, which is recognized as a risk factor for heart and circulatory diseases.