
When It Occurs
Every Last Saturday of July
Timeline
Days to Come (22)
# Hashtags
#InternationalDecoraDay #JapaneseFashion
The last Saturday of July marks International Decora Day, celebrating the vibrant Japanese fashion trend that emerged in the mid-1990s. Originating alongside the rising fame of Japanese singer Tomoe Shinohara among teenagers, Decora style is defined by its bold hues and extravagant embellishments. Inspired by beloved 1980s cartoon characters like Strawberry Shortcake, Hello Kitty, Care Bears, Pokemon, and The Smurfs, Decora fashion embodies a playful and colorful aesthetic.