Annually celebrated on November 7th, International Merlot Day pays homage to one of the world's most beloved red wines. It's also a day dedicated to encouraging those who have yet to experience merlot to give it a try.

The term "merlot" is believed to be derived from "merle," the French word for blackbird, likely referring to the grape's color. Merlot wine originated in Bordeaux, France, challenging the misconception that cabernet sauvignon is the most extensively planted grape in the region. In reality, Merlot occupies more hectares in Bordeaux than any other grape. In Italy, it ranks as the 5th most planted grape, and in Israel, it takes the second spot in terms of grape cultivation.

Background and History

• Origin: International Merlot Day was established to celebrate and promote the Merlot grape variety and the wines produced from it. While the exact origin of the day is not documented, it has gained popularity among wine enthusiasts and the wine industry globally.

• Merlot Grape: Merlot is a red wine grape variety that is known for its softness, roundness, and approachable flavors. It is used both as a varietal wine and as a blending grape in Bordeaux blends.

Objectives of International Merlot Day

• Celebration of Merlot: Highlight the characteristics, flavors, and versatility of Merlot wines produced in various wine regions around the world.

• Education and Awareness: Educate consumers, wine enthusiasts, and industry professionals about Merlot as a grape variety, its history, cultivation, winemaking techniques, and regional differences.

• Promotion: Promote Merlot wines, wineries, and wine regions through tastings, events, promotions, and social media campaigns.

Activities and Ways to Celebrate

• Wine Tastings: Attend or organize Merlot wine tastings at wine bars, restaurants, wineries, or wine shops to explore different styles and expressions of Merlot wines.

• Social Media Engagement: Share photos, tasting notes, and experiences with Merlot wines on social media platforms using hashtags like #InternationalMerlotDay or #MerlotDay.

• Food Pairings: Discover and experiment with food pairings that complement Merlot wines, such as grilled meats, roasted vegetables, soft cheeses, and chocolate desserts.

• Visits to Wineries: Visit local wineries that specialize in Merlot production to learn about their winemaking process, vineyard practices, and unique characteristics of their Merlot wines.

Global Impact and Recognition

• Wine Industry Promotion: International Merlot Day contributes to promoting the global wine industry, showcasing Merlot as a significant grape variety appreciated by wine enthusiasts worldwide.

• Consumer Engagement: Engage consumers in exploring and appreciating different wine varietals, expanding their knowledge and appreciation of Merlot wines.

How to Participate

• Explore Merlot Wines: Explore a variety of Merlot wines from different wine regions to appreciate the diversity of flavors and styles produced.

• Support Local Producers: Purchase Merlot wines from local wineries and wine shops to support local producers and promote regional wine tourism.

• Share Your Experience: Share your favorite Merlot wine discoveries, tasting notes, and food pairings with friends, family, and fellow wine enthusiasts to celebrate International Merlot Day.

International Merlot Day provides an opportunity for wine lovers to celebrate and enjoy the flavors and nuances of Merlot wines while promoting awareness and appreciation of this versatile grape variety. Whether through tastings, social media engagement, or exploring new food pairings, participants can join in celebrating Merlot and its contribution to the world of wine.