In our view, the apricot is a fruit that is often overlooked and doesn't receive the recognition it merits. It consistently plays second fiddle to more commonly enjoyed fruits like apples, oranges, and peaches. However, there's a positive shift in awareness, and an increasing number of individuals are starting to appreciate this fruit. We believe that over time, the apricot will rightfully secure a prominent place among these popular fruits. In the meantime, we can contribute to the inevitable ascent of the apricot by acknowledging National Apricot Day on January 9th.